As NPA declines to Prosecute Fresh and Euphonik Rape Case Primedia sticks to its Guns
Despite the announcement by the National Prosecuting Authority that there was insufficient evidence to proceed with the rape case Primedia Broadcasting says it stands by its decision to end its contractual relationship with DJ Fresh and Euphonik.
In-Depth local Research is further Proof that Radio Listening is significantly up
In the absence of the industry RAMS survey media planners are desperate for updated research on radio listening. What is particularly useful about the Primeconnect study is that it surveys listeners of various radio stations, not just those of Primedia. It also delves into consumption of digital audio. Radio, online and podcast listening are all up significantly while 81% of Gauteng listeners say they listen to radio from home.
13 Reasons why Radio Advertising boosts Business
To mark World Radio Day on 13 Feb, egta, the European trade association that represents the interests of radio sales houses in Europe, compiled a list of 13 compelling reasons why radio should always be part of your advertising mix.
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