UltimateMediaZAApr 73 minTake Advantage of the Audio RevolutionTechnology and the pandemic have created an opportunity for brands to reach audiences through audio like never before, writes JOHN WALLS....
UltimateMediaZAJan 212 minBRC confirms ‘Infinite Dial’ will be released in the coming weeksEdison’s internationally renowned study was first released in SA in 2019. This second release will hopefully give us a clearer picture of...
UltimateMediaZAOct 7, 20216 minTuning into TalentYoung radio industry talent wants to feel seen, heard and understood, writes TIM ZUNCKEL. This means we must invest – and invest now – in...
UltimateMediaZASep 23, 20213 minThere’s a war going on for your ears, do you even care? A new battlefield is being prepared in South African marketing; one that looks nothing like you’ve ever seen before, because it doesn’t...
UltimateMediaZASep 16, 20211 minSave our Summer (SOS)Smile 90.4FM are encouraging Cape Town to “Save our Summer” and get vaccinated. As we all know summer of 2020/21 was non-existent due to...
UltimateMediaZASep 8, 20211 minMOST Awards 2021 winners include Mediashop Joburg, PMB, Wayne Bischoff, and Ultimate Media The annual MOST Awards took place in Joburg last night. In a cleverly produced hybrid ceremony online viewers joined a small in-person...
UltimateMediaZASep 2, 20214 minRadio starts listeningI think I have Cassandra syndrome If you’re not familiar with Greek mythology (or the movie 12 Monkeys), then you wouldn’t know that...
UltimateMediaZASep 2, 20214 minOurs for the TakingIn the present zeitgeist, JOHN WALLS sees an incredible opportunity for audio growth and advertising – if we’re savvy enough to grasp it....
UltimateMediaZASep 2, 20213 minNot so chill anymorePodcast and Chill with MacG had a horrendous start to the year. An episode that was supposed to take the Mickey out of Siv Ngesi's...
UltimateMediaZASep 2, 20214 minAwakening the Sleeping SABC giantIn November 2020, SABC 1 and SABC 2 achieved advertising sell-out status during prime time for the first time in over five years. GLENDA...
UltimateMediaZAAug 23, 20214 minThe Audio Strategy – South African radio's golden opportunity Like a slow-moving storm sitting on the horizon, digital audio has been threatening for some years to wreak havoc on the existing radio...
UltimateMediaZAJul 29, 20212 minPark Advertising invests in community radio across the countryThe riots and looting that took place earlier this month affected so many businesses and livelihoods, but it also showed South Africa’s...
UltimateMediaZAJul 29, 20214 min60 Great Radio IdeasOriginally published by Mediaonline. Some of the local industry’s leading creative minds got together at Radio Days Africa 2021 to...
UltimateMediaZAJul 9, 20212 minECR, Jac and Smile’s innovative Tip Jar campaignR 900 000 in tips to be shared with those affected by lockdown level 4 work restrictions. IMMEDIATE RELEASE R 900 000 in tips to be...
UltimateMediaZAJun 17, 20211 minSA’s first 3D Audio Commercial** HEADPHONES REQUIRED** Ultimate Media produced SA's first ''3D'' radio ad for for Relicalm on Spotify & Wondery. ''3D'' radio ads are...
UltimateMediaZAJun 3, 20211 minHow to integrate Tik Tok with RadioRadio's flexibility means that the new, hot platforms, the ones swaying the zeitgeist, can be easily absorbed. See how Spur successfully...
UltimateMediaZAJun 2, 20211 minPodcasts. What Brands need to know, Jeremy Mansfield's new venture and subscribe-worthy audioSo your Comms Teams want you to do a Podcast. What Brands should know before Hitting Record Ultimate Media’s podcast expert, Paulo Dias,...
UltimateMediaZAMay 27, 20213 minSo your Comms Teams want you to do a Podcast. What Brands should know before Hitting Record.Written by Paulo Dias. A few weeks back I spoke to one of our early and most supportive podcast clients. She commented that I must be so...
UltimateMediaZAMay 25, 20212 minBRC confirms ‘Infinite Dial’ will be released in the coming weeksEdison’s internationally renowned study was first released in SA in 2019. This second release will hopefully give us a clearer picture of...
UltimateMediaZAMay 17, 20211 minIs Radio still a good Buy in SA and how Presenters can make Radio Advertising more EffectiveIs Radio still a good buy in South Africa? According to Gordon Muller "media inflation in SA over the past 20 years... would seem to...