Blog | Ultimate Media

UltimateMediaZA

Apr 7, 20223 min read

Take Advantage of the Audio Revolution

Technology and the pandemic have created an opportunity for brands to reach audiences through audio like never before, writes JOHN WALLS....

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BRC confirms ‘Infinite Dial’ will be released in the coming weeks

UltimateMediaZA

Jan 21, 20222 min read

BRC confirms ‘Infinite Dial’ will be released in the coming weeks

Edison’s internationally renowned study was first released in SA in 2019. This second release will hopefully give us a clearer picture of...

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UltimateMediaZA

Oct 7, 20216 min read

Tuning into Talent

Young radio industry talent wants to feel seen, heard and understood, writes TIM ZUNCKEL. This means we must invest – and invest now – in...

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There’s a war going on for your ears, do you even care?

UltimateMediaZA

Sep 23, 20213 min read

There’s a war going on for your ears, do you even care?

A new battlefield is being prepared in South African marketing; one that looks nothing like you’ve ever seen before, because it doesn’t...

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UltimateMediaZA

Sep 16, 20211 min read

Save our Summer (SOS)

Smile 90.4FM are encouraging Cape Town to “Save our Summer” and get vaccinated. As we all know summer of 2020/21 was non-existent due to...

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MOST Awards 2021 winners include Mediashop Joburg, PMB, Wayne Bischoff, and Ultimate Media

UltimateMediaZA

Sep 8, 20211 min read

MOST Awards 2021 winners include Mediashop Joburg, PMB, Wayne Bischoff, and Ultimate Media

The annual MOST Awards took place in Joburg last night. In a cleverly produced hybrid ceremony online viewers joined a small in-person...

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UltimateMediaZA

Sep 2, 20214 min read

Radio starts listening

I think I have Cassandra syndrome If you’re not familiar with Greek mythology (or the movie 12 Monkeys), then you wouldn’t know that...

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UltimateMediaZA

Sep 2, 20214 min read

Ours for the Taking

In the present zeitgeist, JOHN WALLS sees an incredible opportunity for audio growth and advertising – if we’re savvy enough to grasp it....

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UltimateMediaZA

Sep 2, 20213 min read

Not so chill anymore

Podcast and Chill with MacG had a horrendous start to the year. An episode that was supposed to take the Mickey out of Siv Ngesi's...

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UltimateMediaZA

Sep 2, 20214 min read

Awakening the Sleeping SABC giant

In November 2020, SABC 1 and SABC 2 achieved advertising sell-out status during prime time for the first time in over five years. GLENDA...

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The Audio Strategy – South African radio's golden opportunity

UltimateMediaZA

Aug 23, 20214 min read

The Audio Strategy – South African radio's golden opportunity

Like a slow-moving storm sitting on the horizon, digital audio has been threatening for some years to wreak havoc on the existing radio...

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Park Advertising invests in community radio across the country

UltimateMediaZA

Jul 29, 20212 min read

Park Advertising invests in community radio across the country

The riots and looting that took place earlier this month affected so many businesses and livelihoods, but it also showed South Africa’s...

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UltimateMediaZA

Jul 29, 20214 min read

60 Great Radio Ideas

Originally published by Mediaonline. Some of the local industry’s leading creative minds got together at Radio Days Africa 2021 to...

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ECR, Jac and Smile’s innovative Tip Jar campaign

UltimateMediaZA

Jul 9, 20212 min read

ECR, Jac and Smile’s innovative Tip Jar campaign

R 900 000 in tips to be shared with those affected by lockdown level 4 work restrictions. IMMEDIATE RELEASE R 900 000 in tips to be...

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UltimateMediaZA

Jun 17, 20211 min read

SA’s first 3D Audio Commercial

** HEADPHONES REQUIRED** Ultimate Media produced SA's first ''3D'' radio ad for for Relicalm on Spotify & Wondery. ''3D'' radio ads are...

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UltimateMediaZA

Jun 3, 20211 min read

How to integrate Tik Tok with Radio

Radio's flexibility means that the new, hot platforms, the ones swaying the zeitgeist, can be easily absorbed. See how Spur successfully...

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UltimateMediaZA

Jun 2, 20211 min read

Podcasts. What Brands need to know, Jeremy Mansfield's new venture and subscribe-worthy audio

So your Comms Teams want you to do a Podcast. What Brands should know before Hitting Record Ultimate Media’s podcast expert, Paulo Dias,...

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So your Comms Teams want you to do a Podcast. What Brands should know before Hitting Record.

UltimateMediaZA

May 27, 20213 min read

So your Comms Teams want you to do a Podcast. What Brands should know before Hitting Record.

Written by Paulo Dias. A few weeks back I spoke to one of our early and most supportive podcast clients. She commented that I must be so...

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UltimateMediaZA

May 25, 20212 min read

BRC confirms ‘Infinite Dial’ will be released in the coming weeks

Edison’s internationally renowned study was first released in SA in 2019. This second release will hopefully give us a clearer picture of...

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Is Radio still a good Buy in SA and how Presenters can make Radio Advertising more Effective

UltimateMediaZA

May 17, 20211 min read

Is Radio still a good Buy in SA and how Presenters can make Radio Advertising more Effective

Is Radio still a good buy in South Africa? According to Gordon Muller "media inflation in SA over the past 20 years... would seem to...

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