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Take Advantage of the Audio Revolution
Technology and the pandemic have created an opportunity for brands to reach audiences through audio like never before, writes JOHN WALLS....
UltimateMediaZA
Apr 7, 20223 min read
BRC confirms ‘Infinite Dial’ will be released in the coming weeks
Edison’s internationally renowned study was first released in SA in 2019. This second release will hopefully give us a clearer picture of...
UltimateMediaZA
Jan 21, 20222 min read
Tuning into Talent
Young radio industry talent wants to feel seen, heard and understood, writes TIM ZUNCKEL. This means we must invest – and invest now – in...
UltimateMediaZA
Oct 7, 20216 min read
There’s a war going on for your ears, do you even care?
A new battlefield is being prepared in South African marketing; one that looks nothing like you’ve ever seen before, because it doesn’t...
UltimateMediaZA
Sep 23, 20213 min read
Save our Summer (SOS)
Smile 90.4FM are encouraging Cape Town to “Save our Summer” and get vaccinated. As we all know summer of 2020/21 was non-existent due to...
UltimateMediaZA
Sep 16, 20211 min read
MOST Awards 2021 winners include Mediashop Joburg, PMB, Wayne Bischoff, and Ultimate Media
The annual MOST Awards took place in Joburg last night. In a cleverly produced hybrid ceremony online viewers joined a small in-person...
UltimateMediaZA
Sep 8, 20211 min read
Radio starts listening
I think I have Cassandra syndrome If you’re not familiar with Greek mythology (or the movie 12 Monkeys), then you wouldn’t know that...
UltimateMediaZA
Sep 2, 20214 min read
Ours for the Taking
In the present zeitgeist, JOHN WALLS sees an incredible opportunity for audio growth and advertising – if we’re savvy enough to grasp it....
UltimateMediaZA
Sep 2, 20214 min read
Not so chill anymore
Podcast and Chill with MacG had a horrendous start to the year. An episode that was supposed to take the Mickey out of Siv Ngesi's...
UltimateMediaZA
Sep 2, 20213 min read
Awakening the Sleeping SABC giant
In November 2020, SABC 1 and SABC 2 achieved advertising sell-out status during prime time for the first time in over five years. GLENDA...
UltimateMediaZA
Sep 2, 20214 min read
The Audio Strategy – South African radio's golden opportunity
Like a slow-moving storm sitting on the horizon, digital audio has been threatening for some years to wreak havoc on the existing radio...
UltimateMediaZA
Aug 23, 20214 min read
Park Advertising invests in community radio across the country
The riots and looting that took place earlier this month affected so many businesses and livelihoods, but it also showed South Africa’s...
UltimateMediaZA
Jul 29, 20212 min read
60 Great Radio Ideas
Originally published by Mediaonline. Some of the local industry’s leading creative minds got together at Radio Days Africa 2021 to...
UltimateMediaZA
Jul 29, 20214 min read
ECR, Jac and Smile’s innovative Tip Jar campaign
R 900 000 in tips to be shared with those affected by lockdown level 4 work restrictions. IMMEDIATE RELEASE R 900 000 in tips to be...
UltimateMediaZA
Jul 9, 20212 min read
SA’s first 3D Audio Commercial
** HEADPHONES REQUIRED** Ultimate Media produced SA's first ''3D'' radio ad for for Relicalm on Spotify & Wondery. ''3D'' radio ads are...
UltimateMediaZA
Jun 17, 20211 min read
How to integrate Tik Tok with Radio
Radio's flexibility means that the new, hot platforms, the ones swaying the zeitgeist, can be easily absorbed. See how Spur successfully...
UltimateMediaZA
Jun 3, 20211 min read
Podcasts. What Brands need to know, Jeremy Mansfield's new venture and subscribe-worthy audio
So your Comms Teams want you to do a Podcast. What Brands should know before Hitting Record Ultimate Media’s podcast expert, Paulo Dias,...
UltimateMediaZA
Jun 2, 20211 min read
So your Comms Teams want you to do a Podcast. What Brands should know before Hitting Record.
Written by Paulo Dias. A few weeks back I spoke to one of our early and most supportive podcast clients. She commented that I must be so...
UltimateMediaZA
May 27, 20213 min read
BRC confirms ‘Infinite Dial’ will be released in the coming weeks
Edison’s internationally renowned study was first released in SA in 2019. This second release will hopefully give us a clearer picture of...
UltimateMediaZA
May 25, 20212 min read
Is Radio still a good Buy in SA and how Presenters can make Radio Advertising more Effective
Is Radio still a good buy in South Africa? According to Gordon Muller "media inflation in SA over the past 20 years... would seem to...
UltimateMediaZA
May 17, 20211 min read
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