How big is Radio in SA? - Mo Flava weighs in
Why do so many SA radio presenters have such massive celebrity status ? It's almost 'movie star.' One major reason is the way our market is regulated, compared to many developed markets. Fewer licences with bigger footprints. Which means national stations with monster audiences in the millions and regional stations with reach that a regional TV station overseas would be proud of. In this clip Mo Flava, breakfast host on Metro FM, talks about the sheer scale of radio in SA.