"Clients need to develop an Audio strategy - don't put all your money into Radio, put it into Audio. Every campaign should be a combination of radio, podcasts, spotify etc. Your message can reach a South African market through radio but ALSO through streaming services and through the most popular international and local podcasts" - Simon Parkinson
If you'd like to watch the full webinar "Radio, are you sure?" with DJ Fresh, Mo Flava and Dudu Khoza, click here.