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  • Writer's pictureUltimateMediaZA

Will podcasts and streaming cannibalise radio audiences ?

Updated: Jul 31, 2020

"Clients need to develop an Audio strategy - don't put all your money into Radio, put it into Audio. Every campaign should be a combination of radio, podcasts, spotify etc. Your message can reach a South African market through radio but ALSO through streaming services and through the most popular international and local podcasts" - Simon Parkinson

If you'd like to watch the full webinar "Radio, are you sure?" with DJ Fresh, Mo Flava and Dudu Khoza, click here.

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