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UltimateMediaZA
May 7, 20211 min read
How to Elevate your Brand, Relationship between Radio & Podcasting and the launch of SoundInsights
How Clever Brands are making Social Audio Work for them Why has voice marketing suddenly become so popular? Well, the broader world is...
9 views0 comments
UltimateMediaZA
Apr 19, 20211 min read
David O'Sullivan Leaves Kaya FM, Greg Aldridge Joins Ultimate Media & how to increase ROI
David O' Sullivan leaves Kaya FM Skhumba Hlophe and Thomas Msengana take over the breakfast show from 3rd May. Read More. Greg Aldridge,...
40 views0 comments
UltimateMediaZA
Apr 16, 20212 min read
Greg Aldridge, the one half of Greg and Lucky, joins Ultimate MediaÂ
Ultimate Media recently announced that Greg Aldridge, one half of Greg & Lucky, has officially joined the team as of 1st April. Aldridge...
26 views0 comments
UltimateMediaZA
Apr 3, 20211 min read
SABC Retrenches, Changes to 5FM & YFM's Lineups & John Perlman on Talk Radio in SA
SABC Retrenches 621 Staff A traumatic few months for SABC staff came to a head this week with 621 staffers (including many big on air...
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UltimateMediaZA
Mar 19, 20211 min read
DJ Sabby leaves YFM, The Evolution of Radio and UK Survey confirms Increase in Radio Listening
DJ Sabby bids YFM Farewell After 10 years, DJ Sabby says goodbye to YFM. "I got to harness my skills and perfect my craft to what it is...
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UltimateMediaZA
Mar 11, 20211 min read
SABC Station Managers face Axe, Thando Thabethe joins 947, AME & US add to their Audio Offerings
Up to 12 Radio Station Managers face Axe at SABC The SABC retrenchment process gathered pace this week with the announcement that up to...
71 views1 comment
UltimateMediaZA
Mar 3, 20211 min read
The Branded Podcast Edition
Why Brands should consider their own Podcasts A branded podcast will not make money as a podcast, but it can make business sense. With...
92 views0 comments
UltimateMediaZA
Feb 25, 20214 min read
Why Brands should consider their own Podcast
Written by Paulo Dias. Financial services brands have dominated the branded podcast industry over the past few years. With bigger...
52 views0 comments
UltimateMediaZA
Feb 18, 20211 min read
Fresh & Euphonik case Dropped, local Research confirms Increases in Radio and Audio Consumption
As NPA declines to Prosecute Fresh and Euphonik Rape Case Primedia sticks to its Guns Despite the announcement by the National...
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UltimateMediaZA
Feb 18, 20213 min read
Primedia Broadcasting: Audioscope 1st Wave
Melissa McNally – Consulting Specialist: Research: Primedia Broadcasting Due to COVID-19, 2020 saw significant behavioural and media...
130 views0 comments
UltimateMediaZA
Feb 11, 20212 min read
Fresh & Euphonik part ways with Primedia, The new Audio app & Podcasts help Spotify subscriptions
Fresh and Euphonik part ways with Primedia Broadcasting Primedia Broadcasting -"Primedia Broadcasting can confirm that, after careful...
15 views0 comments
UltimateMediaZA
Feb 4, 20211 min read
Ultimate Media turns 10, Audio Innovation & Audio helps Brands Capitalise on Consumer Behaviours
Ultimate Media Turns 10 A decade in the business and still going strong. Watch the video of the story behind SA's leading Radio & Audio...
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UltimateMediaZA
Feb 3, 20211 min read
Ultimate Media Celebrates 10 Years
Happy 10th Birthday to us! A decade in the business and still going. We asked our Directors to share the story behind the company, follow...
33 views0 comments
UltimateMediaZA
Jan 28, 20211 min read
Why Audio Streams, Behaviour Changes, does Drive Time matter & MacG loses Old Mutual Backing
Should your Brand be on Audio Streams? Audio streaming has been in SA for over two decades, but unsurprisingly its popularity grew...
29 views1 comment
UltimateMediaZA
Jan 25, 20211 min read
Develop an Audio Strategy, Sonic Branding and Predictions on Advertising Outlook for 2021
Does your Brand have an Audio Strategy ? South African consumers now have so many audio channels to choose from that no one media house...
44 views0 comments
UltimateMediaZA
Dec 10, 20204 min read
Podcasts make Business Sense
Written by Paulo Dias, Head of Creative at Ultimate Media. When you start talking about podcasting it doesn’t take long before someone...
22 views0 comments
UltimateMediaZA
Dec 3, 20205 min read
Covid sparks a wave of Audience Research by SA Radio Stations
Necessity has indeed been the mother of invention when it comes to the slew of audience surveys carried out by South African radio...
143 views0 comments
UltimateMediaZA
Nov 25, 20203 min read
Radio research suggests South Africans are staying at home this December
Listener research conducted independently by two of the country’s largest radio groups suggests that South Africans will be staying home...
119 views0 comments
UltimateMediaZA
Aug 17, 20201 min read
How big is Radio in SA? - Mo Flava weighs in
Why do so many SA radio presenters have such massive celebrity status ? It's almost 'movie star.' One major reason is the way our market...
25 views0 comments
UltimateMediaZA
Aug 11, 20201 min read
Authentic and Humanising. Two Key Words to Consider When Crafting Radio Content
Here's DJ Fresh on the importance of authenticity when using a radio presenter to promote your brand . It's about incorporating the...
28 views0 comments
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