Blog | Ultimate Media

UltimateMediaZA

May 7, 20211 min read

How to Elevate your Brand, Relationship between Radio & Podcasting and the launch of SoundInsights

How Clever Brands are making Social Audio Work for them Why has voice marketing suddenly become so popular? Well, the broader world is...

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David O'Sullivan Leaves Kaya FM, Greg Aldridge Joins Ultimate Media & how to increase ROI

UltimateMediaZA

Apr 19, 20211 min read

David O'Sullivan Leaves Kaya FM, Greg Aldridge Joins Ultimate Media & how to increase ROI

David O' Sullivan leaves Kaya FM Skhumba Hlophe and Thomas Msengana take over the breakfast show from 3rd May. Read More. Greg Aldridge,...

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Greg Aldridge, the one half of Greg and Lucky, joins Ultimate Media

UltimateMediaZA

Apr 16, 20212 min read

Greg Aldridge, the one half of Greg and Lucky, joins Ultimate Media

Ultimate Media recently announced that Greg Aldridge, one half of Greg & Lucky, has officially joined the team as of 1st April. Aldridge...

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SABC Retrenches, Changes to 5FM & YFM's Lineups & John Perlman on Talk Radio in SA

UltimateMediaZA

Apr 3, 20211 min read

SABC Retrenches, Changes to 5FM & YFM's Lineups & John Perlman on Talk Radio in SA

SABC Retrenches 621 Staff A traumatic few months for SABC staff came to a head this week with 621 staffers (including many big on air...

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DJ Sabby leaves YFM, The Evolution of Radio and UK Survey confirms Increase in Radio Listening

UltimateMediaZA

Mar 19, 20211 min read

DJ Sabby leaves YFM, The Evolution of Radio and UK Survey confirms Increase in Radio Listening

DJ Sabby bids YFM Farewell After 10 years, DJ Sabby says goodbye to YFM. "I got to harness my skills and perfect my craft to what it is...

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SABC Station Managers face Axe, Thando Thabethe joins 947, AME & US add to their Audio Offerings

UltimateMediaZA

Mar 11, 20211 min read

SABC Station Managers face Axe, Thando Thabethe joins 947, AME & US add to their Audio Offerings

Up to 12 Radio Station Managers face Axe at SABC The SABC retrenchment process gathered pace this week with the announcement that up to...

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UltimateMediaZA

Mar 3, 20211 min read

The Branded Podcast Edition

Why Brands should consider their own Podcasts A branded podcast will not make money as a podcast, but it can make business sense. With...

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UltimateMediaZA

Feb 25, 20214 min read

Why Brands should consider their own Podcast

Written by Paulo Dias. Financial services brands have dominated the branded podcast industry over the past few years. With bigger...

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Fresh & Euphonik case Dropped, local Research confirms Increases in Radio and Audio Consumption

UltimateMediaZA

Feb 18, 20211 min read

Fresh & Euphonik case Dropped, local Research confirms Increases in Radio and Audio Consumption

As NPA declines to Prosecute Fresh and Euphonik Rape Case Primedia sticks to its Guns Despite the announcement by the National...

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Primedia Broadcasting: Audioscope 1st Wave

UltimateMediaZA

Feb 18, 20213 min read

Primedia Broadcasting: Audioscope 1st Wave

Melissa McNally – Consulting Specialist: Research: Primedia Broadcasting Due to COVID-19, 2020 saw significant behavioural and media...

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Fresh & Euphonik part ways with Primedia, The new Audio app & Podcasts help Spotify subscriptions

UltimateMediaZA

Feb 11, 20212 min read

Fresh & Euphonik part ways with Primedia, The new Audio app & Podcasts help Spotify subscriptions

Fresh and Euphonik part ways with Primedia Broadcasting Primedia Broadcasting -"Primedia Broadcasting can confirm that, after careful...

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Ultimate Media turns 10, Audio Innovation & Audio helps Brands Capitalise on Consumer Behaviours

UltimateMediaZA

Feb 4, 20211 min read

Ultimate Media turns 10, Audio Innovation & Audio helps Brands Capitalise on Consumer Behaviours

Ultimate Media Turns 10 A decade in the business and still going strong. Watch the video of the story behind SA's leading Radio & Audio...

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UltimateMediaZA

Feb 3, 20211 min read

Ultimate Media Celebrates 10 Years

Happy 10th Birthday to us! A decade in the business and still going. We asked our Directors to share the story behind the company, follow...

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Why Audio Streams, Behaviour Changes, does Drive Time matter & MacG loses Old Mutual Backing

UltimateMediaZA

Jan 28, 20211 min read

Why Audio Streams, Behaviour Changes, does Drive Time matter & MacG loses Old Mutual Backing

Should your Brand be on Audio Streams? Audio streaming has been in SA for over two decades, but unsurprisingly its popularity grew...

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Develop an Audio Strategy, Sonic Branding and Predictions on Advertising Outlook for 2021

UltimateMediaZA

Jan 25, 20211 min read

Develop an Audio Strategy, Sonic Branding and Predictions on Advertising Outlook for 2021

Does your Brand have an Audio Strategy ? South African consumers now have so many audio channels to choose from that no one media house...

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UltimateMediaZA

Dec 10, 20204 min read

Podcasts make Business Sense

Written by Paulo Dias, Head of Creative at Ultimate Media. When you start talking about podcasting it doesn’t take long before someone...

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Covid sparks a wave of Audience Research by SA Radio Stations

UltimateMediaZA

Dec 3, 20205 min read

Covid sparks a wave of Audience Research by SA Radio Stations

Necessity has indeed been the mother of invention when it comes to the slew of audience surveys carried out by South African radio...

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Radio research suggests South Africans are staying at home this December

UltimateMediaZA

Nov 25, 20203 min read

Radio research suggests South Africans are staying at home this December

Listener research conducted independently by two of the country’s largest radio groups suggests that South Africans will be staying home...

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How big is Radio in SA? - Mo Flava weighs in

UltimateMediaZA

Aug 17, 20201 min read

How big is Radio in SA? - Mo Flava weighs in

Why do so many SA radio presenters have such massive celebrity status ? It's almost 'movie star.' One major reason is the way our market...

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Authentic and Humanising. Two Key Words to Consider When Crafting Radio Content

UltimateMediaZA

Aug 11, 20201 min read

Authentic and Humanising. Two Key Words to Consider When Crafting Radio Content

Here's DJ Fresh on the importance of authenticity when using a radio presenter to promote your brand . It's about incorporating the...

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